Chef'n catalog

A high-impact product catalog highlighting the new 2012 Chef'n product assortment. A glossy spot-varnish paired with a textural Aqueous Soft-Touch coating brought out the beauty of the products on the cover.

What I did:
Creative lead // Concepts/Mood boards // Art direction // Print layout // Typography // Photo editing // Pre-press/Press Check

PDP
Chef'n catalog spreads
Product Page
Product Page
Product Page
Concept presentation boards
Product Page
Product Page
Initial rough comps
Product Page
Product Page